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July 2020 Edition

The Power of Social Media  

By Dawn Varga

July 28, 2020

Social Media

Did you know that in 2020, 79% of Americans have at least one social media profile and most subscribe to multiple accounts? You are probably aware that Facebook is the most used social media platform, but did you realize that 74% of people use Facebook on a daily basis? (Statista) 

Social media is a marketing platform that can no longer be ignored by businesses. The power of social media to engage consumers, promote products and services, and build brand awareness is something that companies must consider as a top priority in their marketing plans.

We have broken down SOCIAL MEDIA (acronymically and statistically) below to provide you more insight into “the power of social media”. 

Show Off Your Products & Services –54% of social media users browse social media to research products(GlobalWebIndex). Provide a variety of information to help consumer make an informed decision about your product including product promotions, customer testimonials, use and instructions, special offers and more.

Occur Where People Are Searching - Users spend an average of 2 hours and 24 minutes per day across 8 social networks and messaging apps(GlobalWebIndex). Don’t limit your company by occurring on only one social media marketing site because the content you can post and the audience you can reach varies from platform to platform. Take full advantage of all the high-profile social sites.

Communicate Information Effectively - 80% of people remember what they see, compared to 10% what they hear and 20% of what they read (Jerome Bruner, Psychologist). Your text content is important but be sure to pair your text with engaging images and videos to maximize your audience’s interest and retention.

Increase Website Traffic - 87% of users visit a brand’s site or app after following them on social media (Sprout Social).Social media is a great way to increase website visitors. Make it easy for consumers to navigate to relevant pages on your website by providing direct links in your social media posts.

Acquire New Leads -96% of users who follow brands on social media interact with those brands (The Manifest). By creating engaging posts and then interacting with new social media followers, you are also gaining potential customers. Every follower you gain will see your future posts and may eventually become a valued customer.

Learn From Your Customers - 35% of American customers post negative comments about companies on social media, but 53% post positive comments. (American Express). Monitoring and evaluating what is being said about your business on social media can help you determine where improvements can be made.

Maximize Your Reach - 223+ million social network users in the United States (Statista). Having a solid presence on the various social media networks provides the unique opportunity to reach an exceptionally large audience that you may not have otherwise engaged with due to budget constraints or lack of current contact information.

Engage With Your Audience – 40% of customer-business interaction takes place through social media (Zendesk). More and more companies are offering customer service through social media messaging  apps. Social media storefronts and online ordering has also become more prevalent for businesses looking for ways to optimize their sales opportunities.

Develop Brand Awareness – 80% of marketers use visual assets in their social media marketing (Social Media Examiner). Be sure to communicate a consistent brand image in all your visual content and across all social profiles. We mentioned this above as well but remember the importance of creating and sharing quality visual content that is both engaging and memorable. 

Increase Sales and Revenue - 73% of marketers believe social media marketing has been “somewhat effective” to “very effective” for their business (Buffer). Marketers analyze the effectiveness of all their campaigns on all platforms, and this number goes to show that social media is a marketing platform that should not be ignored when it comes to increasing your bottom line.

Attract New Customers - 71% of consumers who had a positive experience with a brand on social media are likely to recommend the brand to family and friends (Forbes). Social media offers the unique opportunity for “uber-word-of-mouth-advertising”. Not only will customers share their experience verbally, they will also share your company’s posts, links,images, tags, etc. to other users on each of the social platforms providing a direct referral and increased potential for new customers. 

Ready to get started, but don’t know how? Give us a call! We will provide an effective and low-cost social media solution for your business.

Social Media
BBQ Chicken Sandwiches
BBQ Chicken Sandwiches

Recipe by Taste of Home

This summer BBQ chicken sandwich recipe is a family-favorite.They are super tasty, filling and a cinch to make!


2 cup chopped onion

1/2 cup diced celery

1 garlic clove, minced

1 tablespoon butter

1/2 cup salsa

1/2 cup ketchup

2 tablespoons brown sugar

2 tablespoons cider vinegar

1 tablespoon Worcestershire sauce

1/2 teaspoon chili powder

1/4 teaspoon salt

1/8 teaspoon pepper

2 cups shredded cooked chicken

6 hamburger buns, split and toasted


1. In a large saucepan, saute the onion, celery and garlic in butter until tender. Stir in the salsa, ketchup, brown sugar, vinegar, Worcestershire sauce, chili powder, salt and pepper.

2. Stir in chicken. Bring to a boil. Reduce heat; cover and simmer for 15 minutes. Serve about 1/3 cup chicken mixture on each bun.Freeze option: Freeze cooled meat mixture in freezer containers. To use, partially thaw in refrigerator overnight. Heat through in a saucepan, stirring occasionally and adding a little water if necessary. Serve in buns.

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