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June 2020 Edition

Turn Up The Heat

Turn Up The Heat On Your Summer Digital Marketing Strategy

by Dawn Varga

June 17, 2020



The time is now to start implementing a summer digital marketing strategy


With summer upon us, it is a good time to revamp your current efforts and put into place fresh, new campaigns to target the summer consumer.


Here are a few suggestions on how to turn up the heat to increase consumer engagement this summer:


1. Create fun and festive content - Whether you are posting new content to your website, blog, email & text campaigns or social media posts, make sure it is filled with summer fun. Studies show that consumers respond well to light and lively content when they are enjoying summer activities. And don't forget to take advantage of summer holidays like Independence Day, Labor Day and Back To School, or even some of the wacky holidays like World Emoji Day (July 17th) or Just Because Day (August 27th).


2. Retarget the looky-loos - Consumer tends to become more indecisive when temperatures soar and may not make a purchase on their first, second or even third visit to your website. That's where retargeting ads come in handy. Reach those potential customers who have viewed your ads or website previously and keep your business, products and services top of mind.


3. Up your mobile game - People are on the go during summer months, but they are still connected! Be sure to make your marketing campaigns mobile-friendly. Keep messaging short and sweet. Use text and video communication tools to share information during the sales process. Make it easy for consumers to connect with you and your business from their mobile devices.


4.Get social - People post more on social media during summer months because they are sharing the vacations and other activities they are enjoying with family and friends. And since consumers are spending more time on social media, your business should be sharing more as well! Take advantage on an engaged audience by sharing the fun and festive content we discussed above. Use summer-themed hashtags, create summer offers or hold a summer contest.


You don't have to tackle all this alone! With several digital marketing services starting at just $99/month, OnTarget Digital Services can help your company without breaking the bank. We would love to set up a quick product presentation and show you how we can assist with your company's digital marketing efforts.


Partner with OnTarget and let us help heat up your digital strategy this summer!


Contact us at (951) 394-1952 or info@ontargetdigitalservices.com


   
     

Beat the Slump: 5 Digital Marketing Tips to Drive Sales This Summer


By Syed Balkhi, business.com writer

June 6, 2018

Summer
Business often slows down in the summer, but it doesn't have to.

As temperatures rise during the summer season, your sales can really take a dive. Most businesses experience the dreaded summer slump, but business owners can take advantage of the season with a few clever marketing strategies.

Engaging with your customers while they're in vacation mode can be difficult, but it's not impossible. By heating up your digital marketing efforts this summer, you can capture the attention of your audience and boost sales.

If you want your business to beat that summer slump, here are five digital marketing tips to drive sales this summer.

1. Take advantage of summer holidays.

Take advantage of the holidays that your customers are looking forward to this summer. With Father's Day, Fourth of July, Back to School and Labor Day coming up, there are many opportunities for your business to stir up interest with new marketing campaigns and promotions.

Build a sense of urgency by creating countdown timer popups for holiday sales and sending targeted emails with the promotion. Creating urgency is one of the best ways to boost your conversions. A countdown timer for when the sale ends will encourage customers to take action by purchasing.

Consumers are always browsing for deals during holidays, so make sure you don't miss these opportunities to boost your sales this summer.  READ MORE...

   
   
Summer Sauce
Summer Sauce Recipe

Recipe by Southern Living


Great as a salad topping, sandwich dressing, veggie dip, or pasta sauce. 

This bright and herb-filled mixture is an explosion of fresh flavor!

Ingredients:


2 cups packed fresh basil leaves

3/4 cup extra virgin olive oil

1/2 cup loosely packed fresh parsley leaves

1/4 cup loosely packed fresh mint leaves

1 tablespoon lemon zest

2 teaspoons fresh lemon juice

1 teaspoon kosher salt

1 garlic clove

Instructions:


Process all ingredients in a food processor or blender until smooth. Add additional salt or lemon juice, if desired. Cover and chill until ready to use. Use within 2 days.


   

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Phone: (951) 394-1952

Email: info@ontargetdigitalservices.com

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