Turn Up The Heat On Your Summer Digital Marketing Strategy
by Dawn Varga
June 17, 2020
The time is now to start implementing a summer digital marketing strategy
With summer upon us, it is a good time to revamp your current efforts and put into place fresh, new campaigns to target the summer consumer.
Here are a few suggestions on how to turn up the heat to increase consumer engagement this summer:
1. Create fun and festive content - Whether you are posting new content to your website, blog, email & text campaigns or social media posts, make sure it is filled with summer fun. Studies show that consumers respond well to light and lively content when they are enjoying summer activities. And don't forget to take advantage of summer holidays like Independence Day, Labor Day and Back To School, or even some of the wacky holidays like World Emoji Day (July 17th) or Just Because Day (August 27th).
2. Retarget the looky-loos - Consumer tends to become more indecisive when temperatures soar and may not make a purchase on their first, second or even third visit to your website. That's where retargeting ads come in handy. Reach those potential customers who have viewed your ads or website previously and keep your business, products and services top of mind.
3. Up your mobile game - People are on the go during summer months, but they are still connected! Be sure to make your marketing campaigns mobile-friendly. Keep messaging short and sweet. Use text and video communication tools to share information during the sales process. Make it easy for consumers to connect with you and your business from their mobile devices.
4.Get social - People post more on social media during summer months because they are sharing the vacations and other activities they are enjoying with family and friends. And since consumers are spending more time on social media, your business should be sharing more as well! Take advantage on an engaged audience by sharing the fun and festive content we discussed above. Use summer-themed hashtags, create summer offers or hold a summer contest.
You don't have to tackle all this alone! With several digital marketing services starting at just $99/month, OnTarget Digital Services can help your company without breaking the bank. We would love to set up a quick product presentation and show you how we can assist with your company's digital marketing efforts.
Partner with OnTarget and let us help heat up your digital strategy this summer!
Contact us at (951) 394-1952 or info@ontargetdigitalservices.com
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