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January 2020 Edition

Social Media

Social Success!

by Dawn Varga

January 27,2020

Putting together a successful social media strategy for your business is not as easy as hiring a millennial to “create some posts on our Facebook page every so often because they understand that stuff”. There’s a lot more to it than that. And if you’re not taking advantage of all that social media has to offer, your business could be missing out on one of the most effective ways to reach a huge audience of consumers. 

According to Statista, in 2018 there were over to 240 million social network users in the United States, and that number is expected to continue to increase over the next few years. And the average American has up to 7 different social media accounts they follow. Social media has become a part of a basic everyday routine for most people, checking their accounts at least once a day.

What are users looking for from social media? A variety of  things! Communicating and photo sharing with family and friends, shopping and brand research, finding things to do, checking the news, watching videos and the list goes on and on. And while younger adults make up most users, the usage among older adults has grown year-over-year as they embrace digital in all areas of their lives.

Some of the benefits of social media for your business include:

  • Increasing brand awareness
  • Connecting with customers and prospects
  • Driving traffic to your website
  • Generating leads and sales
  • Building your company’s reputation
  • Analyzing your customer demographic data

So obviously, your business needs to be on social media, but how should you get started? First, determine which of the social media sites are a good fit for your business. Next, set up business accounts on the various sites making sure that your name and branding is consistent across the various profiles.Once you’re ready to start posting, make sure you create engaging posts with quality photos or videos. Write interesting copy and compelling captions. Reach more people using relevant hashtags. And finally, once people start engaging with your posts, interact with your audience by responding to messages, comments,likes and shares.

Once you have started posting and engaging, you can now start learning how to use social analytics and reporting to see if your social media activity is moving the needle for your business whether your goal is brand awareness,sales, website traffic or some other metric. There are numerous statistics and data reports available within the social media platforms. 

It’s easy to get overwhelmed with everything that social media has to offer or the time it takes to manage it all. You may want to consider partnering with an agency like OnTarget Digital Services to help manage social media for your business.But whether you decide to tackle it on your own or hire an agency, make sure your business has a presence on social media. It’s a valuable digital marketing platform that can produce great results!


11 Surprising Social Media Tips That Really Work For Businesses

by Expert Panel, Young Entrepreneur Council

September 24, 2019

Social media continues to surge as a channel for businesses to market themselves and engage with customers. And with its continued growth and popularity, there’s no shortage of social media “how-to” advice out there directed at businesses trying to scale up.

If you make it a point to keep up with social media trends, you’ve likely found at least some overlap in these tips—but every so often, there are unconventional or uncommon practices that can lead to great results. As experts in social media marketing, the members of Young Entrepreneur Council shared their most surprising social media tips—that truly work—and how you can take advantage for your business.

1. Interact With Your Followers

It may seem obvious, but many businesses focus only on promoting their products or services and sharing content and forget to interact with their followers. Interacting with your followers will help you increase engagement and help you to build stronger relationships with your customers and target audience. One of the coolest parts of social media is that it gives you the opportunity to speak directly to your target audience, so take advantage of it. You can find out directly from your audience what they think of your business, what their goals are, what their biggest struggles are and so on. All of this is information that can help you build a better business. So, be sure to start conversations with users in your posts, likes and comments, and reply to them as well. - Stephanie Wells, Formidable Forms


New Year's Soup
New Year's Soup

Recipe by:Sara Boyd Smith


1 tbsp extra-virgin olive oil 

2 cloves garlic, crushed

1 small onion, chopped

2 carrots, peeled and sliced

3 leaves collard greens, coarsely chopped

1 (14.5 oz) can vegetable broth

1 (15 oz) can black-eyed peas, rinsed &  drained

1/2 cup quinoa

1 cup water

1 tbsp cider vinegar, or to taste

salt and ground black pepper to taste


  1. Heat olive oil in a soup pot over medium heat; cook and stir garlic until it begins to brown, about 3 minutes. Add onion and carrots. Cook and stir until carrots begin to brown and onion becomes translucent, 7 to 8 minutes. Cook and stir collard greens into onion mixture until wilted, about 5 minutes.
  2. Pour vegetable broth and black-eyed peas into vegetables, bring to a boil, and reduce heat to low. Cover and simmer soup until vegetables are softened, 20 to 25 minutes.
  3. While soup is simmering, mix quinoa and water in a saucepan, bring to a boil, and reduce heat to low. Cover and simmer until the water has absorbed into the quinoa, about 10 minutes. Stir cooked quinoa into soup and simmer until collard greens are tender, about 10 more minutes. Stir cider vinegar into soup to taste and season with salt and black pepper.


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