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July 2019 Edition

Lance Camper Adds ReviewsMax to Digital Portfolio

OnTarget Digital Services is honored to be named a preferred Dealer Support Partner by Lance Camper Mfg. Corp. OnTarget will be providing its exclusive ReviewsMAX reputation management program to Lance Camper dealers across the country.

Lance and ReviewsMAX

July 16, 2019 ( - Lancaster, Calif.-based Lance Camper Mfg. Corp. announced the addition of ReviewsMax to it digital marketing initiatives offered to dealer partners.

“ReviewsMax is a straightforward user-based app that allows our dealers to survey their customers about satisfaction with the dealer sales or service experience and leave a review (the 1-5 star rating system) on any of the leading sites that incorporate reviews including Google, Yelp, Facebook and Yellow Pages,” stated Director of Marketing Bob Rogers in a press release.

Lance’s partner for their latest digital initiative is OnTarget, a digital marketing agency that specializes in online reputation management for businesses and dealers in the automotive and RV markets.

“Positive word of mouth is simply the best marketing a company can get, and fortunately many of our dealers provide best-in-class customer service," added Rogers. "Utilizing the ReviewsMax app, our dealers can now easily obtain and post this invaluable messaging for prospective customers to see.”

The ReviewsMax app and survey (sent via text/email) also provides dealers critical and timely information for areas in need of improvement. This offers an opportunity to turn a negative customer experience offline into a positive one, leading to repeat customers and new business referrals which would otherwise be lost.

As with all of Lance’s digital marketing initiatives, ReviewsMax is eligible for Lance’s dealer ad co-op program, making it affordable with significant ROI potential.


6 Tips For Getting Online Reviews And Building Customer Trust

By Jia Wertz

July 16, 2019

Online reviews are simply good for business. Positive reviews, and a good number of them, can build immediate trust with new customers, increase a website’s conversion rate, and even create publicity or buzz around the brand. 

Online Reviews

But you don’t have to take my word for it; the data agrees. According to a 2018 survey by BrightLocal, consumers read an average of ten online reviews before feeling that they can trust a company and 57% of consumers will only do business with a company if it has 4 or more stars (out of 5). On the other hand, a whopping 92% of consumers, reported from a survey by Fan & Fuel, hesitate to make a purchase if there are no reviews. “Good reviews, word-of-mouth buzz, and consistent positive publicity – that’s the lifeblood of any serious, scalable business,” says Justin Wu, the founder of Rebl, a new online credit card company.

Of course, getting consistent online reviews for a new business is easier said than done. Let’s take a look at six ways to get positive reviews for your business.  READ MORE...




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Phone: (951) 394-1952



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