Print Icon

Not displaying correctly? View in Browser

Information and Resources for Your Business and Life

Inspiration, Tools & Tips!                                                 FEB 2021


Strategic Planning Process

What is strategic planning? 

Strategic planning is a process used to identify goals, the strategies necessary to accomplish those goals, and the system(s) that will monitor and evaluate progress. If you have one developed, you can use a SWOT analysis to identify the underlying factors driving your current performance. With the information from the analysis, you can determine what strategies you need to put in place to create positive change. Often when you think of the strategic planning process, you focus on businesses. However, it is useful in all aspects of life. An effective process culminates in the development of a strategic plan document that serves as your roadmap to success.


Welcome back. How did you do last month? Did you see your resolution to the end, or did you decide you would go a different way? However your month ended; we are still planning to succeed. Staying the course from last month, where we crafted a mission statement, now we will step into the planning process. This month we will look at ourselves strategically. 

In keeping with the new format, we will also look at how you can apply strategic planning to your life, your company, and your ministry.


As I do every month, Thanks to everyone who reached out. I get more and more excited as I see what God is doing with and in my business. It is an honor and a pleasure to give you tips and help you learn from my successes and failures. Please stay subscribed to receive more information, success stories, tips, freebies and much more.


Strategic planning is documenting and establishing direction by assessing both where you are and where you're going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you'll use to reach them. A well-written strategic plan can play a pivotal role in your growth and success because it tells you how best to respond to opportunities and challenges. 

The strategic planning process can take some time, but it's beneficial for everyone involved. You'll have a better idea of the goals and objectives you want to accomplish and a path to do that. You will identify ways to increase productivity, effectiveness and efficiency. We will address six steps in the strategic planning process.

1. Assess Industry, Competitor & Customer Trends 

The first step of any strategic planning starts with studying the overall market in which you are operating. You cannot set an effective plan unless you truly understand the environment you are in.

2. Complete a SWOT Analysis

A SWOT analysis does a critical evaluation of Strengths, Weaknesses, Opportunities and Threats. There is a link to an area specific SWOT Template in the Next Steps sections. 3. Define Your Mission and Vision 

3. Define Your Mission and Vision

We have discussed in previous newsletters the mission and vision. In a nutshell, your vision statement speaks to your "what" and your mission statement speaks to your "how and why." All good mission statements should be quantifiable and time bound.

4. Define Your Goals

Once you know where you are heading, and what you are up against, now you are in position to drill down into specific goals that will enable you to achieve your vision. Your goals are the specific outcomes you are trying to achieve.  

5. Drill Down to Department Level Objectives

As you continue to "peel back the layers of the onion", you need to decide what specific objectives and initiatives you need to implement to help achieve each of your goals. These objectives need to be SMART (Specific, Measurable, Achievable, Results-Focused and Time bound). There is a SMART Goal sheet in the Freebie Section

6. Determine Financing Needs

Once all the needs have been defined and quantified, now you can compile them into one centralized plan, structure and budget. If you don't have the full financial resources, you need to achieve the plan, you have one of two choices:

  • Lower your targets to a level you can more easily afford or 
  • Raise the capital required for you to achieve your full plan. 

Often, it is helpful to engage an outside business coach or advisor, to help facilitate the decisions to build your plan. They can help keep the process organized while you continue to focus on the big picture. They can also help to give a different perspective and help when you are torn between two choices.


Strategic Planning For Business


Despite the benefits of having a strategic plan in place, a growing number of small business owners aren't focusing on the  


Strategic Planning For Ministry/Church

The strategic planning steps for a ministry or church are the same as they are for any other organization.





Personal Strategic Planning 

Yes, you can create a strategic plan for yourself. There are some differences in the questions that need to 


I started a prayer line entitled “At God’s Door” in October of last year and I am excited about what God is doing. I invite you to come. I believe you will be blessed, and you certainly will be a blessing to us as well. The number is 951-981-7721, no passcode is needed.  

We pray from Sun-Sat at 5:30- 6:00 a.m. EST, but you can logon as early as 5:20 a.m. 

Get more information about the prayer line 

You can submit a prayer request here.   

The devotional we are using for the prayer line is  “Teach My Hands to War”.  You can access the entire year. 

I am looking forward to you coming.




Here are this month's free business  and personal tools that provide additional helpful information. 

Strategic Plan Worksheet (used by businesses, ministries and churches)

S.W.O.T. For Business 

S.W.O.T. For Ministry


Strategic Plan Worksheet 



Build a stronger business with better payroll, compliance and HR solutions.

In your strategic planning if you need HR support, payroll solutions and compliance help, Trey Hagins from ADP can help. Consultations are free.

You can email him for support. 

You may feel that you don’t have any questions and you can handle on what needs to be done, but you don’t want to do all the work on your own. Here is a list of some online tools and some of the top strategic planning software  applications to help you. Some are free. Most of them have a demo and an opportunity to try before you buy:

Cascade -  Cascade brings planning, execution, dashboards, and people management into one seamless system with the aim of enhancing business performance.

DataRails - Provides a FP&A solution that automatically consolidates your data from all organizational systems without changing how you currently work.

FORMFINDR - You can create a Strategic Plan for free by answering a series of questions.

Jibility - A free tool dedicated to the efficient and logical creation of strategic roadmaps.

Jirav - Enterprise-grade budgeting and forecasting software for small & medium businesses, at a price and setup time that makes sense.

MPOWR Envision - MPOWR Envision is a cloud-based strategic planning solution that enables non-profit organizations to streamline communication, strategy execution, and collaboration across teams.

OnPlan -  A financial planning application designed to help small to midsize businesses streamline sales forecasting and budgeting operations using financial models.

Would you like to submit a review and be featured in the next newsletter?

Please click here. You will find a list of  business review sites. Click the name of the site where you want to leave a review. You can place your review on one or as many as you like. Each review will help me so much, so I am thanking you in advance. If you want to leave a review for a site that is not listed, please contact me and let me know which site.


The planning process provides the information needed to make effective decisions about how to allocate resources in a way that will help you reach your objectives. Productivity is maximized and resources are not wasted when you assess your position and plan for success.  


If you have questions, or need any assistance, contact us.  You can also call us @ 904-830-0737. You can also set up a free consultation to discuss ways we can help you. 

“Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” 

- Jim Rohn


MORE From Business Development 

long-term strategies of their businesses. In a 2018 Constant Contact survey of1,005 small business owners, 63% said they plan only a year (or less) in advance. If you're one of these small business owners, it's not too late to think differently. Your future success depends on effective strategic planning. It's a process of looking ahead that should involve your entire business, and the discussions can lead to meaningful changes in your business. Strategic planning consists of analyzing the business and setting realistic goals and objectives. For your employees, the process can foster an increase in productivity—contributing to the success of the business. 

The U.S. Small Business Administration recommends that the strategic planning process be a flexible one. When you meet with your employees and any people outside of the company, remember that the discussions should encourage new ideas and thoughts. 

Let’s look at the steps in the steps in the strategic planning process in more detail for the business owners.  

1. Assess Industry, Competitor & Customer Trends 

How big is the industry? How quick is it growing? Who are the key competitors? How well funded are they? What moves are they making? What are pricing trends? What products or services are your customers asking for? Any macro-economic trends at play? Any government regulation issues? You cannot set an effective plan for your business unless you truly understand what you are up against from an industry and competition perspective. Think about this as an "external" evaluation of overall market trends that impact your business

2. Complete a SWOT Analysis on Your Business 

Strengths in your staff, customer base, market position, financial resources, sales channels, products, profitability, growth, etc. Weaknesses in your staff, market position, margins, financial resources, competitive vulnerability, missing products, customer complaints, missing sales channels, etc. Opportunities to enter complimentary markets, form alliances, raise funds, launch new products, pursue M&A activity, exploit customer weaknesses, etc. Threats to the economy, losing key staff, lack of financial resources, limited cash flow, disintermediation, falling prices, etc. Think about this as an "internal" evaluation of your business. Link to Business SWOT Template. 

3. Define Your Mission and Vision If you need additional help in this area, please reach out. 

4. Define Your Corporate Business Goals 

Your goals are the specific outcomes you are trying to achieve. This could include things like changes to product offering, sales& marketing strategies, financial resources, operational efficiency, employee culture, financial targets and beyond. What high level things need to happen to make your vision a reality. 

5. Drill Down to Department Level Objectives 

This is typically done department-by-department within the company--setting specific objectives for the product team, sales &marketing, operations, technology, finance and human resources. You should limit all department-level goals to the handful of items that the department can rally around in any one year. And, these objectives needs to be made SMART as well. 

6. Determine Staffing, Budget and Financing Needs 

Once all the departmental needs have been defined and quantified, now you are able to aggregate them up into one centralized corporate plan, organizational structure and budget.  

A business strategic plan worksheet is available in the Freebie Section




If you have questions, or need any assistance, contact us.  You can also call us @ 904-830-0737. You can also set up a free consultation to discuss ways we can help you. 

MORE From Ministry Development

However, the SWOT analysis has some difference so use the one specifically designed for ministries. You can find it in the Freebie Section



If you have questions, or need any assistance, contact us.  You can also call us @ 904-830-0737. You can also set up a free consultation to discuss ways we can help you. 

MORE From Personal Development

be asked and you can find the personal strategic plan worksheet and SWOT analysis in the in the Freebie Section




If you have questions, or need any assistance, contact us.  You can also call us @ 904-830-0737. You can also set up a free consultation to discuss ways we can help you. 


(904) 830 0737   |