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Information and Resources for Your Business and Life

Inspiration, Tools & Tips!                                               JAN 2021


What is Your Mission?

The last newsletter sent out for Ministry Development was the second installment on the question, “Should I start a nonprofit?” I made the third and final installment, one everyone could address. In the beginning of the year, most people spend time thinking about what their next steps will be personally, for their companies or as they start/develop their ministries. If you fall into that category, a critical question that you have to answer is “What is my mission?” 

A mission statement can come in many forms. What will you promise or accomplish in the mission? Do you put your customers’ needs first (which includes you as your own customer)? Will you develop quality products, innovative applications or intuitive technology? 

By definition, a mission statement describes how you will fulfill your vision. Please See October 2020 Newsletter on Writing the Vision. A meaningful mission statement can also distinguish you, your company and /or your ministry from other who are doing similar things. The mission can suggest potential directions for future growth and provide a common goal to work toward.


Welcome to the fresh new look and format. I pray everyone is as excited as I am. Let’s get started!

I saw a stat recently that nearly 80% of new year’s resolutions fail! In my experience new year’s resolutions had fallen by the wayside three-fourths of the way into January, and by February I was doing the same things as I had always done. Don’t let that be the case for your goals and plans for managing your wealth, health and personal welfare. I changed that unsuccessful routine.

I would like to help you do the same. As you start off this new year, now is a great time to plan for 2021 and beyond. Key to your success is first deciding how you plan to accomplish your goals. Crafting an impactful mission statement is not difficult, but will take time. This month we will look at techniques to developing a mission statement. We will also look at how you can apply those techniques to your life, your company, and your ministry if applicable.


As I do every month, Thanks to everyone who reached out. I get more and more excited as I see what God is doing with and in my business. It is an honor and a pleasure to give you tips and help you learn from my successes and failures. Please stay subscribed to receive more information, success stories, tips, freebies and much more.


The purpose of the mission statement is to bring clarity. It defines where you are going and why. Within a few seconds, anyone should be able to read your mission statement and understand what you are doing, what your purpose is and/or what your business does. It’s helpful as an internal cornerstone. You can also use your mission statement on external assets like your social media profiles and website.


How to write a mission statement.

  • Define your purpose.
  • Be specific.
  • Inspire.
  • Keep it succinct.

 Can a mission statement change?

A mission statement is fluid and measurable. There are reasons your mission statement would change and her are a few:

  • As you review every year, you determine whether you are on track to accomplish your vision. If not, you change the methods used and therefor change the mission statement.
  • If your mission statement does not communicate how you will fulfill your vision.
  • If your mission statement is not clear and people aren’t sure what it means.
  • If your vision significantly changes, the mission statement should change as well.


What is the difference between a mission statement and a vision statement?

A vision statement concentrates on your future and describes what you would like to accomplish. A mission statement focuses on the current activity designed and purposed to accomplish the vision.


How long is a mission statement?

A mission statement should be approximately 50 to 100 words. That is about two to four sentences.


What does an effective mission statement entail?

An effective mission statement inspires and guides you. It describes how you will fulfill your purpose and your goals in a clear and understandable way. By reading the mission statement, anyone should know exactly what you are about, what you expect, and understand your value. A mission statement is coherent with your philosophy. It lays out the plan to get to your future.


Tips for creating a powerful mission statement.


Here are some further tips to help you create a powerful mission statement for your business:

* Involve your employees
* Ask the right questions


* Get individual answers 



We started this journey trying to answer the question, should I start a ministry. We used a parallel between Moses and a contemporary example, which was me. This is the last leg of the journey. The mission has to be just as clear as the vision. That way we know how we are to allow the Lord to use us to accomplish it.  What direction we are going, how fast or how slow are we running, are we 





Tips for creating a personal mission statement.

Just like a company, you need a personal mission statement that does the same thing for you that is does for a company. It should include these things:

1. Your skills and abilities (what you like to do)

2. Your personality traits (how you operate) 


God was leading me as I wrote the Ministry Development Newsletters. In response to what I believe is His call, I started Pamela Russell Ministries. As I am embracing all of who I am and what God is doing in my life, this ministry represents the next place God is taking me. There are things that God has placed on my heart, and He continues to do so every day. He gives me answers to my questions, solutions to my problems, and hope on days when I seem to have none. I know my trials will help others because I am God’s tool. The first thing I did was start a prayer line. We pray each morning, Sunday-Saturday, from 5:30-6:00. I provided the link at the top of the newsletter. Each month you will get updates and training opportunities as I fulfill God’s vision for my life.




Here are this month's free business  and personal tools that provide additional helpful information. 

Mission Worksheet 

Vision Worksheet 

Personal Mission Worksheet

This month I am featuring Pamela Russell Ministries I am so excited and the Lord is already blessing beyond what I could imagine. I will continue to seek the Lord, to respond to His prompting, and say yes to His call. You can find more information at the website.

Would you like to submit a review and be featured in the next newsletter?

Please click here. You will find a list of  business review sites. Click the name of the site where you want to leave a review. You can place your review on one or as many as you like. Each review will help me so much, so I am thanking you in advance. If you want to leave a review for a site that is not listed, please contact me and let me know which site.


Mission statements are an incredibly important navigational tool when you are thinking about bringing your vision to pass. Once you have identified the purpose of your work, you can then understand how to reach your goals. Your mission is your map to success. It is what you/your company should commit to accomplishing.



If you have questions, or need any assistance, contact us.  You can also call us @ 904-830-0737. You can also set up a free consultation to discuss ways we can help you. 

“I believe everyone has something to give that will make the world a better place. My job is to bring you to a place of positive transformation where you identify what you have to give and give it.”

- Dr. Pam Russell


MORE From Business Development 
  • Involve your employees: Your employees are a great resource for identifying the real culture and values of your company. From their perspective, they can help you craft a mission statement that reflects a different angle. Also keep in mind, asking their input will make them feel valued.

  • Ask the right question: Instead of asking, “What is our mission?” try, “Why do we do the business we do?” or “What motivates us?” Questions with simple words will give you more grounded answers.

  • Collect answers independently: Before you start group discussions about your mission statement, give each person an opportunity to answer. This step boosts creativity and helps stimulate discussion. Once you collect responses, sort through them and identify the ideas that are most frequently addressed to help you write a draft of your mission statement to share with your team.

For example, if your company exists to offer cleaning services, then identifying your service is a great starting point, along with defining for whom this service is for, how you plan to deliver it and why it’s valuable. Together, these elements communicate your purpose to consumers and team members.


For example, Zappos’ mission is “to provide the best customer service possible.” Company staff works toward this goal every day, and customers experience it via free and easy returns on their shoe orders. The company’s growth trajectory and eventual acquisition by Amazon speaks to its success in living up to its mission.





If you have questions, or need any assistance, contact us.  You can also call us @ 904-830-0737. You can also set up a free consultation to discuss ways we can help you. 

MORE From Ministry Development

running alone or in a group, what tools will we need? There were certain milestones that Moses had to reach in order to fulfill the vision.  We can see the milestones as his mission. Without the mission, the vision does not come to pass. 

Now let’s look at a parallel between God’s vision and the mission statements for Moses and for me:




Dr. Russell


To bring the children of Israel into the Promised Land (Canaan)

Fulfill the call to feed His flock/sheep





  • Accept God’s call on his life and wait for God to fulfill His vision through him.
  • Facilitate the release of the children of Israel from Egypt.
  • Bring God’s commandments to the people.
  • Institute worship
  • Pastor the children of Israel
  • Build a mobile temple.
  • Create an organizational structure to manage all their activities and lead the people.
  • Deliver the children of Israel out of the wilderness.
  • Be victorious in battle over the enemy.
  • Bring the people into Canaan.


  • Accept God’s call on my life and wait for God to fulfill His vision through me.
  • Understand that my ability to see the vision coming to pass is the first step.
  • Believe that it is already done.
  • Create a place where His sheep can share their experiences for the sole purpose of ministering to others.
  • Train, provide information, and guidance for His flock on their journey.
  • Lead His sheep to discover what Scripture says, means, how to apply them to their lives, and to how to respond appropriately to the scripture.
  • Guide His flock in the formation and expression of godly character qualities and essential Christian attitudes.
  • Direct His sheep in the development of a distinctly Christian lifestyle in obedience to His will and the pattern of Christ.
  • Encourage His flock to live their lives in the power of the Holy Spirit.

If you have decided to start a ministry, put yourself in the grid and use the steps in the article to map out your mission.




If you have questions, or need any assistance, contact us.  You can also call us @ 904-830-0737. You can also set up a free consultation to discuss ways we can help you. 

MORE From Personal Development
  1. Your values, dreams and passions (why you want to excel)

Why a Personal Mission Statement Is Useful?

Whether you’re a stay-at-home parent, store manager, college student, business executive, or truck driver, crafting a personal mission statement will serve you well in life. Everyone should have one! 

  • It’s important because it helps you focus on how to meet your long-term goals.
  • It serves as a guidepost for where you want to go in life because it helps you identify when you have wandered off track. For example, if a decision you plan to make doesn’t fit within the confines of your personal mission statement, you shouldn’t follow through with it. Something may be a cool idea, but that doesn’t mean you need to bring it into your life.

People fail at what they hope to achieve because they lack clear goals and focus. They run down too many rabbit trails and lose sight of who they were made to be. In other words, they ignore their personal mission statement. 

A successful person will have a rock-solid vision spelled out in their personal mission statement.

If you don’t already have a personal mission statement, there’s no time like the present to write one.




If you have questions, or need any assistance, contact us.  You can also call us @ 904-830-0737. You can also set up a free consultation to discuss ways we can help you. 


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