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April 2020 Edition

OnTarget Digital Services is committed to serving our customers as we all face the challenges caused by the Coronavirus (COVID-19) pandemic.

Our staff works remotely and will continue to provide our services and support without disruption.

We hope that your businesses are not too impacted during this time. 

Please keep yourself, your employees and your families safe and healthy.

Dawn and TIna

Tina Inkrote and Dawn Varga

Managing Partners

OnTarget Digital Services

Digital Partners

Valued Partnerships

by Dawn Varga

April 13, 2020

OnTarget offers full-service digital marketing services, most of which we provide directly, but a few that are the result of trusted partnerships with reputable companies. 

We are highlighting two of our digital partners in this month's newsletter: JAZEL (Automotive and RV Website Provider) and SnapCell (Video Communication Tool).

We are proud to work with these amazing companies and highly recommend their services.

We would love to set up a quick product presentation for you 

with either or both of these companies. 

Please contact us at (951) 394-1952 or

JAZEL is a dealership website provider transforming the online automotive and RV shopping experience through insight, innovation, and operational excellence.


Game-Changing Websites For Dealerships


April 10, 2020

Jazel logo

The whole world is increasingly online. But more importantly for RV dealers, the world of shopping and sales is shifting online. And that’s causing the whole recreation vehicle industry to sit up and take notice of the opportunities available when your business can truly dominate online.     

Which brings us to...The Average RV Dealership’s Online Situation    

RV dealers are often independent, adventurous, and savvy as heck. So a little bit of change in the wind isn’t likely to rattle you. But the problem is that even if you’re getting by perfectly fine and doing business - you’re still getting secretly penalized online. That’s because shopper’s expectations are set by their best experiences browsing the vast internet.

That means sites like Google, Amazon, and other major e-retailers are setting your shoppers’ expectations for a good experience. When your site utilizes and builds upon these familiar patterns,you reap the benefits of more engaged customers.  

Here’s some good news. We’re problem solvers. [BTW check out our Dealership Online Problem Solving Series of blog posts -

Buckle down - we’re about to share some of our best tech and hottest strategies. First, however, and most importantly, we tackle issues with this perspective: everyone interacting with the platform should have an excellent experience. And that means we’re bringing all the power of our online automotive marketing platform - from it’s most technical and tactical tools, to the sleek, sophisticated design we are known for.  

Jazel RV Websites

First impressions matter. Particularly online.Which is why we employ gorgeous, mobile-first designs that encourage customer engagement. With mobile-first, every site is perfectly adapted in both form and function to whatever device size it happens to be on.It’s all about creating a perfect shopping experience for the user. 

Speaking of the customer… we’ve also made it easier than ever to shop and save whatever vehicle they’re interested in. And with some clever coding, shoppers don’t even have to make an account to quickly save one of their favorites.

Notice a theme? Every tool we build is about making your site the best and easiest way for a customer to get what they want. 

On that note, meet RealSearch® - our Google-quality automotive website search tool. 

Our proprietary free-text search bar makes every spec and feature of every recreational vehicle available to search.Naturally, RealSearch® comes with spelling correction, auto-suggestion, and relevant results no matter the query. 

The ultra-easy browsing continues with our neat and navigable filters. Each element is designed to shorten the click path to results. Chips (boxes like the ones shown) are easy to hit on mobile and touch devices and visually appealing on desktops - creating a clear connection between what the user has clicked and the results that they are shown. 

Jazel Website Search
We can tweak and tune filters to offer the perfect mix of filtering options to highlight what your shoppers are looking for - the right result.  

Finally, To help them find exactly the right vehicle at exactly the right price, our unique vehicle pricing display automatically integrates all your deals and discounts - giving customers the most accurate possible price. Pricing flexibility also gives dealers the ability to price how they want and to highlight the parts of their price that are most important to shoppers, be it the discount, a sale price, or even the percentage of savings. 

As they say in infomercials, but that’s not all. We also back up each of these tools (and all of the others) with powerful dealer-side functions, like Automatic Data Enhancement. That means instead of having to tediously plugin specs and data about each vehicle, we will automatically enhance that information. And on top of that, your site will automatically upload this info,which means you’ve suddenly got time to do a lot more selling. 

Wrapping It All Up 

Here’s the thing. At the end of the day, we’re not just a website provider,we are your partners in making the entire online experience satisfying and successful. And our comprehensive understanding of your online space means we can tailor what we do to help you in the most effective ways.  That’s our goal, and we embrace it for every client, no matter what they’ve got on their lot.  

If you’d like to learn more about how we’re changing the game, please give us a call at (866) 529-3555.

SnapCell provides automotive, recreational vehicle, motor sports and marine dealership sales and service teams the ability to engage directly with their customers via simple and reliable video tools.


Preparing For Change In The Digital Era

by SnapCell

September 17, 2019

SnapCell logo

Businesses in our digital world, and Automotive is no exception, is an ever-changing landscape.

For example, AirBnB and Uber didn’t exist before 2008. Now, they’re two of the most recognisable and universally used brands in the world, but how did they get there? And can we learn from them?

Of course! Both of these companies leveraged the digital world to their advantage. Digital provides customers with access to new products, information and services that improve their lives.

A recent IBM survey of over 3,000 business leaders put technology at the top of the list of external factors shaping the future of companies. While it’s obvious that you are going to have to embrace digital, it’s important that you invest in the right technology and digital transformation for your industry.

The automotive industry is notoriously slow in terms of evolving and introducing new systems; however, consumer demand might force the hand of dealers and manufacturers, otherwise they risk being usurped by a disruptive start-up. 

Changes Happening Now

Car buyers are more educated now than ever before thanks to a wealth of online and video reviews from professionals and amateurs, not to mention forums that will provide the answer to just about any question.

Despite all this information, people still want to visit a dealership to physically see the car they’re going to be investing a significant amount of their hard-earned money on. Completing a test drive remains an important step for a high percentage of drivers.

With that in mind, the challenge for dealers and manufacturers is to bridge the gap between a consumer’s online and offline experience to make it seamless. According to AutoTrader’s Car Buyers Report 2019, 65% of car buyers did as much research as possible before entering a dealership.

Part of this research might have involved contacting a dealership with some questions about a specific car or looking for some expert advice. The best dealerships will respond to every enquiry with accurate and impartial information as quickly as possible.

NOTE: Video messages are five times more engaging compared to text responses. Using video relationship management software like SnapCell to answer enquiries can help to make your dealership more memorable. READ MORE...

Slow-Cooker Chicken Tortilla Soup
Slow-Cooker Chicken 
Tortilla Soup

Recipe by Betty Crocker Kitchens


1 carton (32 oz) chicken broth

1 can (14.5 oz) fire roasted diced tomatoes, undrained

1 can (11 oz) whole kernel corn, red and green peppers, drained

1 can (10 oz) red enchilada sauce

1 cup chopped onions 

1 can (4.5 oz) chopped green chiles

1 teaspoon ground cumin

1 teaspoon chili powder

1 tablespoon vegetable oil

1 lb boneless skinless chicken breasts

1/2 teaspoon pepper

1/2 cup chopped fresh cilantro

4 cups tortilla chips, coarsely crushed

1/2 cup sour cream


1. Spray 5- to 6-quart slow cooker with cooking spray. Add broth, tomatoes, corn, enchilada sauce, onions, green chiles, cumin and chili powder to slow cooker; stir to combine. In 10-inch nonstick skillet, heat oil over medium-high heat. Add chicken to skillet; sprinkle with pepper. Cook 4 to 6 minutes, turning once, until browned on both sides. Place chicken in slow cooker.

2. Cover; cook on Low heat setting 3 1/2 to 4 1/2 hours or until chicken is cooked through (at least 165°F in center). Remove chicken from slow cooker to plate; shred using 2 forks. Return chicken to slow cooker. Stir in cilantro. Top each serving with crushed tortilla chips and sour cream.


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OnTarget Digital Services, LLC

Canyon Lake,California

Phone: (951) 394-1952