Hey ! Here is your copy of the March 2020 edition of AIM HIGH!

March 2020 Edition

OnTarget Digital Services is committed to serving our customers as we all face the challenges caused by the Coronavirus (COVID-19) pandemic.

Our staff works remotely and will continue to provide our services and support without disruption.

We hope that your businesses are not too impacted during this time.

Please keep yourself, your employees and your families safe and healthy.

Tina Inkrote and Dawn Varga

Managing Partners

OnTarget Digital Services

Digital Marketing Is More Important Than Ever Before

by Dawn Varga

March 19, 2020

These are interesting times. The effects of the COVID-19 pandemic are unprecedented. In addition to the growing number of health risk cases and deaths, the effects on businesses and employees is also growing at an alarming rate. Business owners need to make some hard decisions on how to take care of their employees while also allocating some of their budget to insure they will successfully survive this current economic crisis.

Because of this, now more than ever before, digital marketing is of the utmost importance for businesses. Since consumers are social distancing and not visiting brick-and-mortar businesses, companies need to get their products and services in front of consumers online. The online digital arena provides several opportunities to accomplish these goals from online search to pay-per-click ads, customer reviews and social media, as well as text or video communication tools.

Now is the time to ensure that your company is well-represented in the digital space. Hiring a full-service, professional digital marketing company like OnTarget Digital Services will help alleviate stress and worry while you take care of your business, employees and families. Our services are value-driven and are offered at low, competitive rates.

If you need assistance with your company' s online reputation, reviews, social media, paid ads or website, consider partnering with OnTarget Digital Services. We are here to help!

How to Navigate Your Digital Marketing Presence During COVID-19

by Lindy Gillard

March 25, 2020

Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a telework routine, how you approach your digital marketing presence should be adjusted in response to this current health crisis. Message tones, current campaigns, and the effect that the pandemic has on your industry should all be carefully considered before posting or sharing digital content. Here are a few tips on navigating your digital marketing presence during COVID-19:

Be Mindful of Your Tone

The beauty of social media during this pandemic is its ability to build camaraderie through digital platforms. A change in routine, different work settings, and social distancing have been tough for many. But there is a level of hopefulness in knowing that we can and will continue to communicate with each other with the help of the internet. The tone conveyed by businesses and individuals has varied, but it is important to remain optimistic while not making light of the situation when navigating your digital marketing presence during this time.

While all businesses are not expected to provide their two cents on the virus, there is nothing wrong with posting or sharing messages on the pandemic’s secondary effects that you do have some expertise on. To show solidarity, the Ironistic team shared our tips on working from home. With many employees moving to telework, we felt it was our duty to help out fellow workforce members and provide insights gained from working as a remote company. What tips or messages can your company share during this period of change and uncertainty? READ MORE